The United States dominates global CTV ad spending, accounting for more than half of the total investment.
But if we look beyond the astronomical numbers of the U.S. market, the rest of the world is starting to show some very interesting dynamics.
Although still far behind, the rest of the world is steadily growing and attracting increasing levels of investment.
Here’s a quick snapshot of the countries leading CTV ad spend in each region, based on Statista’s projections for 2025 and 2026.
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