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Business 27 January 2025 TV AND ADVERTISING

A Classic Love Story with Love at First Sight, Breakups, and Reconciliations

Business 27 January 2025 TV AND ADVERTISING

A Classic Love Story with Love at First Sight, Breakups, and Reconciliations

Tech 14 January 2025 Main Operating Systems in CTV

Connected TV OS manage resources, enable apps, and optimize streaming.

Tech 31 December 2024 The Evolution of Business Models in Streaming

Streaming transforms: affordable access with ads and subscriptions.

Tech 16 December 2024 A Cookie-less world in CTV

Main Techniques for Tracking Users on Connected TV

Tech 11 November 2024 Understanding Ad Breaks in CTV

Learn how technology helps create new ad break strategies

Business 14 November 2024 Capture the investment of the long tail of advertiser with CTV

How to do it successfully

Tech 22 November 2024 Today’s RTB ecosystem evolution

Advertising Fraud in CTV and Streaming services

Tech 30 November 2024 Ad Pods in Streaming Services Monetization

Ad pods bundle ads, boosting revenue

Ad Serving 1 October 2024 From Open RTB to Open RTB 2.6

Programmatic revolutionized the way the industry buys and sells advertising inventory

Tech 25 September 2024 Client- Side Ad Insertion (CSAI) or Server-Side Ad Insertion (SSAI)

Which method should I choose for my business?

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